New Arrival: Ribbon Brooches

Brooches often fall in and out of the fashion spotlight, only to suddenly reappear as the on-trend, comeback accessory. This season, we're taking a second look at brooches, playing homage to the 70's-inspired, stylish, Parisian necktie we love so much, but transforming the traditional ribbon bow with a few modern touches -- glowing glass stars, sparkling rhinestones and chain details. Ooo-lala! 

Zeena CEO Bayan Jondy in Ribbon Brooch Chainz 

Why brooches?

I asked Zeena designer and CEO Bayan Jondy what she thought about brooches versus more traditional jewelry options. Here's what she had to say:

"I had an engagement party to attend and I was trying to figure out an accessory I could wear that would really dress up my outfit," she said. "I wanted to go with something apart from the typical, and this is what I designed!" 

Unlike their static jewelry counterparts, brooches are nomadic and versatile, never allowing themselves to be limited to one particular place. It's the pin-backing that gives them permission to roam and frees the imagination for brooch-lovers to pin them almost anywhere. From shirt collars to jacket lapels or purses, a brooch is the perfect accessory to express yourself with minimal effort and maximum creativity. 

Custom ribbon brooch styled by Zeena COO Amany Jondy